SEO or Search Engine Optimization is a word you might have heard many times. Some of you know a little about it and some don’t know and also don’t care about it. But let me tell you that SEO is something which should not be ignored. There are millions of websites running over the internet and your wordpress blog or website is just one of those.
Increase the Visibility of a blog or website with SEO
While you want to get lots of traffic to your blog or website, the way is through search engines. So your blog or website need to be optimized for search engine. Blog or website optimization increases visibility.
Search engines are medium which a user uses to find his query. Now with proper optimization search engines will show the results to a visitor for specific query.
Search engines giant like Google have generated an algorithm which provides best search results for a specific query of its visitor. Now you need to match and follow the rules to have better visibility on Google.
SEO is of two types, on-page optimization and off-page optimization.
On-page optimization includes factors like Meta tags, content title, heading tags (H1, H2, etc), Meta description and Meta keywords, keyword research, content writing. These things help out search engine to understand the content based on relevant keywords. As the search engines understand your content, it would index it easily.
Factors to consider for on-page optimization
- Meta tags and alt tags addition
- XML sitemap addition
- Search and remove broken/dead links
This a little different from on-page optimization, as there is nothing like enhancing the content based on coding or tags. For getting better results it includes factors like link building, social networking and bookmarking, directory submission, classified ad submission, press release and E-book submission. In this way if users likes your information about some product from press release it would surely increase traffic to your blog or website. As the visitors liking increases, these will create back links to your website or blog.
Factors to consider for off-page optimization
- Press release of product
- Directory submission
- creation of social bookmarks and networking
- Classified ads submission
- Link building
- E-Book creation
Hiring experts for SEO services
SEO is important as you now know, so if you cannot do things manually yourself then you need to hire a SEO expert. SEO experts will analyze your blog or website and will create a plan accordingly to boost ranking and getting high traffics.