As a blogger who wants to achieve maximum from internet has to regularly engage in search engine optimization (SEO). For this many webmasters hire SEO to do the work. As a starter, hiring can be a little difficult for blogger. The basic Search engine optimization can be achieved with the help of Google Webmaster Tools. Google Webmaster Tools reports useful things that it detects while crawling a website or a blog.
Search Engine Optimization using Google Webmaster Tools
Remember using Google Webmaster tools the blog will be optimized for Google Search only. As of now Google is the biggest in the search engine market and focusing on it will help driving traffic to your blog. Here are the important tools inside the Webmaster Tools which will help you in Search Engine Optimization.
It will provide crawl stats reports showing the errors found while Google crawls your blog. If there is no error found in the crawl stats, it means Google has successfully crawled all the pages of your blog for indexing.
It also consists of a utility called “Fetch as Google”. In this you need to put your url and then fetch it manually for Google indexing.
It has one important utility called Index status which shows the number of blog’s pages being crawled and indexed by Google. The Index status should be always going up as you add more and more pages into your blog.
Another blog’s health issue that can be known is the presence of any Malware in the blog. Google scans for malware presence in the blog.
This tool reports the most searched keyword that is driving traffic to your blog. It also provides the report for keywords getting how much clicks and the average position of the keyword in the Google search result page.
As a SEO point of view webmaster needs to determine the quality of links from other websites to your blog for having better reputation. This can be done with feature “Links to your Site”, it clearly shows the contents that’s being linked the most and who is linking it. It also show the anchor text that is linking to your blog.
Using these reports you can make sure that all your blog pages should focus on these keywords which is driving traffic into your blog.
In this section of tool you can add, submit, delete, resubmit the sitemaps of your blog. Remember you need to submit your blog “xml sitemap” to achieve regular indexing.
It has a “Remove URL” feature too where you can submit the url which you want to remove from Google search results page. This feature is also useful when you have deleted a page from your blog and the same needs to be removed from search results page too for better search results.
There are some improvement suggestion also provide from the “HTML Improvements” section which shows the issues related to meta description and title tags of your blog (like missing title, long title, short title, etc).
Share your search engine optimization (SEO) tips with me and other fellow bloggers.