Google being the search engine giant receives and processes major portion of search queries from users around the world. The reliability of Google is maintained because it provides high quality contents through its search. The first page listings in search results page means all those websites contains high quality contents. The first page listing depends upon the ranking of a website for specific keyword being searched. Google checks the ranking of websites by two known algorithms, Google Panda and Penguin. Both these algorithms affect the search queries.
In the recent years, both these algorithms are responsible for huge change in Search results of Google. Google being the top search engine, huge number of websites have been hit by these algorithm. Although both Google Panda and Penguin algorithms are necessary because it checks for quality contents.
The algorithm which looks after search engine ranking is known as “Google Panda.” It was first released on February 2011 and since then regular updates have been rolling. The main aim of Google Panda is to lower the rank of low quality sites (like those which promotes spam, one page website, copy content from other website, etc). Lowering the ranks means these sites will never made it to the first page of search results.
There are total 24 Panda updates which are confirmed by Google have been rolled out. Last one, Panda update 22 was done on January 22, 2013. Google Panda may affect the ranking of entire website and not only the individual pages. Your entire website will be penalized if major number of your website pages are flagged as low quality by Panda algorithm.
The latest thing in Panda updates is that, Google is also checking for “over-optimization” factor.
Google Penguin was announced in April 24, 2012. The objective of Penguin algorithm was to target the webspam and decrease the ranking of websites violating the Google’s webmaster guidelines.
Those technique to get higher ranks violating the Google webmaster guidelines are known as “Black hat SEO techniques”. Black-hat techniques are keyword stuffing, cloaking, doorway pages, link spam, hidden text, etc.
As of now, there are four penguin updates have been rolled out. The last one was on May 22, 2013, known as “Penguin 2.0.”
Are you Affected by Panda or Penguin ?
As Google is not perfect so it may happen that a loyal webmaster is affected with algorithmic updates. The best thing when you are hit by Google Panda or Penguin is to check for low quality contents. Remember we always forget the old contents, this is where Google Panda or Penguin algorithm hits. When you are hit first check the old contents for the problem and get it optimized. When everything you have checked and found okay and no recovery is made, then its time for reconsideration request.
Note: Remember one thing Google not re-indexes every website always. After the repair you may have to wait for sometime for Google to re-index your website.
To repair the low quality pages, you can follow the steps.
- Search for duplicate content and remove it from your website and also use Google Webmaster tools to remove it.
- Search for pages having low content and if possible re-write them. But remember the updated content should not be still outdated.
- Outdated contents which can’t be updated should be blocked from indexing by Google search crawlers. This can be done by using “noindex meta tag.”
- Check for spelling errors, because it can lead to having the article of no use, specially if you misspell your keywords.
- Read the Google Webmaster guidelines carefully and understand what Google wants from you.
Don’t panic from the Google Panda and Penguin updates, these updates are to remind that Google is checking you out every time for faults. If you are hit then get to the basics and I am sure you will recover.
Tags: Google Search