Android One initiative to boost low cost smartphone market

Written by Tushar. Posted in News

Google launched the Android One platform on September 15, 2014 in order to boost the low cost smartphone market. The initiative was launched first in India and the smartphone will be produced by Micromax, Karbonn and Spice initially.

Android One

The official Google Blog has a blog post titled “For the next five billion: Android One,” written by Sundar Pichai, Senior Vice President, Android, Chrome & Apps. From the blog post it is clear that Google wants to dominate the emerging Asian markets. The initiative started with country India which is currently world’s third highest smartphone market behind China and United States. Google also plans to extends the  Android One platform to Indonesia, Philippines and South Asia (Bangladesh, Nepal, Pakistan, and Sri Lanka) in future.

Hardware contents of Android One Platform

  • The smartphones will contain Front and Rear Camera.
  • Quad Core Processor by Mediatek (A Taiwan based Chip manufacturer).
  • Micro-SD card slot.
  • All Day battery.
  • Dual Sim slots.

Android One will get updates automatically once released. The Android One will have same hardware configuration among all smartphone manufacturers. In India Micromax, Karbonn and Spice have come up with following hardware configuration.

  • 1.3 GHz Quad Core processor.
  • 4.5 inch IPS display.
  • 5 mega pixel rear camera and 2 mega pixel front camera.
  • 1700 mAh battery.
  • 4 GB ROM and 1 GB RAM.

Micromax Canvas A1 is available on Amazon India website, Karbonn Sparkle V is available on Snapdeal and Spice Dream UNO on Flipkart. These three smartphone costs Rs 6,499, Rs 6,399 and Rs 6,299 respectively which is around $105.

Android One Smartphones

How is Android One different from other Android versions ?

This question many of us have in our mind, the answer is that Android One has some customization made by Google to make it suitable for low end devices. Android One does not include any third party user interface or features.

While going for the Android Smartphones by different manufacturers, the hardware and software is chosen by the device manufacturer itself. While on the other hand in case of Android One, Google has laid down the specification and the device manufacture have to stick with it. Thus, Android One phones will get updates directly from Google.


Android One is undoubtedly a great initiative by Google in the emerging economies. The program will ensure that every low-end smartphone gets an update. Performance of the low-end smartphones will improve to great extent.

Overall if we see Google is trying to provide higher quality in low price to everyone.



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